the running of the brides

Feb 8, 2010


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Today we thought we’d make you smile with news from the other side of the pond. In New York, there’s a bi-annual event that takes place at Filene’s Basement called the “Running of the Brides”. It’s a one-day sale of up to 2,500 bridal gowns at beyond bargain prices. It has become quite the tradition and supposedly goes as far back as 1947.

Do you remember that episode of “Friends” where Monica goes dress-hunting? That’s pretty much what this is like. Brides-to-be start queuing in the freezing cold outside the shop from 5:00 in the morning and, by the time it opens three hours later, the line usually wraps  a long way around the block.

Now, bride&glory are all for a bargain, but this does seem a tad extreme. And it requires a mammoth effort too! To successfully find your dream dress this way, you truly need to unleash your inner bridezilla and get those pointy elbows out.

This is not to say though that we don’t appreciate just how important the right dress is to help make your day perfect. Above all else, you have to feel comfortable and not “dressed-up”.

Much as we would like to claim that we are such serene and noble girls, we are simply above such superficial things – we’re not. And we all know how many a day (or month!) has been ruined by a truly hideous haircut. Or those times when you pick the wrong outfit for that all important meeting and end up feeling self-conscious all day?

As with all things in life though (and boring as this will sound), it is all a matter of balance. Yes, finding a fabulous dress is important, and we have no doubt that you will – with or without our help.

But: please don’t fall into the trap of putting yourselves under the immense pressure of having to find “the one perfect dress”. As far as we’re concerned, that’s a bit of a myth.

Of course, it does happen to some brides – they put on a dress and simply know it’s perfect. From our experience though, they’re not the majority and we do know some who have literally spent weeks, trying on dress after dress, getting gradually more confused as to what they want.

You are all smart women and will have a general idea of what styles suit you and which are best to be avoided. Let that be your starting point and overall guidance.

Take someone with you whose honest opinion you can trust and who makes you feel happy – be that your mother, sister, maid of honour or a friend. Or try making a couple of appointments on your own. There’s nothing wrong with wanting to enjoy the experience by yourself and any bridal consultant worth her salt will be happy to advise you. You will feel just as special, whether you’re on your own or surrounded by a “gaggle of girls”.

And whether A- or Empire-Line, Fishtail or Edwardian,  Satin, Silk or Georgette – we know you will look beautiful and take everyone’s breath away. It’s a bride’s prerogative!

Until next time, be fabulous!


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