styling you down the aisle

May 17, 2012


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Oh the bliss! After a day of racing around London (with way too much baggage & very long arms) I entered the serene & stylish haven that is the Johanna Hehir bridal boutique on Chiltern Street last night.

I utterly adore Jo’s work, as you can tell by the fact that she’s already part of the ‘who I love’ section. In her own words, her signature style is clean, unfussy and classic with romantic detailing using the best quality European silks and laces.

Needless to say, Jo is widely recognised as one of the UK’s most innovative and talented designers.

Drumrolling it please: the most fantastic news for all of those who have to be a little more creative with their budgets –  and let’s face it, don’t we all these days.

Johanna’s new diffusion collection Mae by Johanne Hehir is, again in her own words, a range of fresh, feminine dresses that will appeal to the modern bride looking for a simple yet flattering cut at an affordable price. They will retail between £1,000 and £1,500, which from what I saw yesterday is insanely good value.

But why take my word for it – here are just a few of the preview snaps I took last night.

For more imagery, keep an eye on:

There is of course also the ‘mothership’:

And to the wonderful Jo (you insanely talented gal) and the delicious Hayley (PR queen par excellence – LOVING your new business cards, Doll), a mahousive thank you for having me. I had the most fabulous evening and am still swooning over all things Mae. Can you please persuade Mr b&g to renew our vows so I can wear one of your simply stunning dresses?

Love, love, love,

— A

The ‘mothership’ on Chiltern Street in Marylebone.


Elegant yet playful.


Two of my favourite backs.


Aren’t they simply stunning?


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