fetcham bridal masterclass spotlight | laura caudery

Feb 10, 2013

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Oh the simply wonderful Mrs C.

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Laura’s immediate response to the the last (and first) Bridal Masterclass in October was:
“If you ever want to do something like this at Fetcham Park…”

You’re darn right I do! Laura is the perfect partner to have teamed up with, and that’s not just because she’s so frightfully efficient and impossibly generous. Most importantly, she genuinely cares about going that extra bit further for brides- (and grooms) to-be   –   and this, my Darlings, lies at the heart of what our Bridal Masterclasses are all about.

In Laura’s own words:  

This event, like the other showcase events we host, is my answer to the ‘wedding fayre’.  I think I might hate the word as much as the outdated concept that brides-to-be still so often have to endure.

Fairs shouldn’t just be about selling – in fact I’m probably the world’s worst salesperson and I think that’s why our couples choose to book the house: it’s about experiencing what we’re all about and being introduced to a fantastic team.

My role at Parallel Venues is very much one of matchmaker: it’s really important to me that I introduce our clients to the right suppliers.  And that’s why I don’t have a recommended supplier list; how can I when each bride is so different, both in terms of style and budget.

Which is why I spent 18mths sourcing suppliers – from every area of the industry – so that our clients can work with the very best.  And that doesn’t mean the most expensive, it means the suppliers who are dedicated, passionate and will ensure everything is perfect for our couples on the day.  So of course I love showing them off which is why I like to host events like this twice a year.

Experienced professionals are the key to the success of any event and whilst that’s not to say that I don’t support new businesses (after all we only recently launched!), I do need to have seen people at work before I can recommend them and I hope that seeing them ‘in action’ at the Masterclass will give brides-to-be the same opportunity to see just why all of these amazing businesses are featured in ‘Laura Loves’, my version of a recommended supplier list.

It will be an informal afternoon where girls can come and enjoy the hospitality that Parallel Venues is becoming known for, experience the house ‘in action’, understand how suppliers work to realise their ambitions for their day and chat to them without feeling pressured into a sale.  In fact there won’t be anything for sale, nor will guests have to pay for anything – the afternoon is all about us treating them!

So the Bridal Masterclass is an opportunity to meet our suppliers, be inspired and learn a few tricks of the trade from the people that do it best!

Laura Caudery, February 2013

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